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AQUA pays tribute to Haier's professional expertise. The intention is to represent Haier's sense of quality & innovation, as well as empathy for different lifestyles. The design strategy creates a counter-balance to our loud & attention-grabbing world nowadays. The interaction & ergonomic use runs smooth & quiet. This becomes possible & evident through the core of the design: the ball swivel joint. It allows the unique function & easy to understand semantic way of feedback to the user. The design combines such function & aesthetic values in a harmonious overall picture - & therefore forms a sympathetic respectful long-lasting use of AQUA.
HfG Schwäbisch Gmünd
Schwäbisch Gmünd, Germany
Manfred Loeprich,
HfG Schwäbisch Gmünd