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Relaunch of the entire brand in Europe, including modifications to the brand flag, increasing its overall appeal while building on existing brand values and maintaining brand recognition. Furthermore, the range was to be given a more contemporary look and feel with increased quality cues and clear on-shelf visibility.
The newly designed range is characterized by a highly emotional and fresh colour scheme. The new typography is plain and modern. Therefore, the brand appears significantly more attractive and upmarket. In addition a clear information structure, as well as a differentiation system of the key product categories have been developed.
