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Fa / Deodorants / shower gels

Fa
Fa

Discipline: Packaging

Discipline: Packaging

Relaunch of the entire brand in Europe, including modifications to the brand flag, increasing its overall appeal while building on existing brand values and maintaining brand recognition. Furthermore, the range was to be given a more contemporary look and feel with increased quality cues and clear on-shelf visibility.
The newly designed range is characterized by a highly emotional and fresh colour scheme. The new typography is plain and modern. Therefore, the brand appears significantly more attractive and upmarket. In addition a clear information structure, as well as a differentiation system of the key product categories have been developed.

Client / Manufacturer

Henkel KGaA

Henkel KGaA
Düsseldorf, Germany

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Design

Enterprise IG GmbH

Enterprise IG GmbH
Hamburg, Germany

Nina Ehlert, Daniela Schuch

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