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The ‘Scroll TV’ is a new concept TV with no more space bound by the method of ‘Jokja’. Since it is a rollable display TV it can be installed in any area in the household. The ‘Jokja’ is a method used to present paintings and calligraphy in traditional eastern cultures. The ‘Scroll TV’ was designed to mimic the function of the ‘Jokja’ by being able to be stored in a rolled up state. Form was referenced to ‘Kiwa’ based on Korean traditional architectural elements. This is an architectural material used to make roofs.
Cheonan-si, South Korea