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Can you see the PANDA? / Branding

Can you see the PANDA?
Can you see the PANDA?

PANDA is a brand made for color blindness. Color blindness is about 5.9% of the population. Pandas are a familiar animal, they are composed of black-white, and there is a symbolism that everyone can see in the same color. Only color blindness people can find hidden panda in PANDA.
Similar images can be found in the Ishihara test. But it is not a pleasant experience to ask young children to find invisible figures and to be teased by others about it. They don't view colors wrong, but they see colors differently.
PANDA can be applied to various products-clothes, furniture, etc. Some of the profits will be used to research into a color blindness.


Kookmin University

Kookmin University
Seoul, South Korea

Dongkyun Ha,
Kookmin University