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MINI Brillenkollektion 2005 / Sunglasses and optical eyewear

MINI Brillenkollektion 2005

Discipline: Product

The MINI eyewear collection is expanded every year, representing a combination of current fashion and lifestyle trends as well as the MINI design philosophy and characteristics. Every year new themes such as layering and cascading shapes are incorporated, along with new and interesting effects based on the use of colours and transparency. The typical MINI design allows this eyewear to make the jump from the car showroom to specialist retail outlets and helps to establish and consolidate MINI as a lifestyle brand.

Discipline: Product

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

BMW Group Designworks USA

Designworks USA
München, Germany

Tom Allemeier, Peter Koerbler, Elisabeth Schwartz

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