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Pandaboo / Branding


PANDABOO is a combined word of panda and bamboo. Bamboo is a main food for panda and represents a wish that children would have food as much as possible.
Because the problem of child abandonment in our society is similar with pandas’ infant days.
This is how the pandas are connected to the children and the brand. Therefore we need to do more to ensure the welfare of the children. Also pandaboo have a connotation that reminds us of a child when we talk about the name.
When people buy these products from the pandaboo and use them, they can think they are helping the children themselves and get a good synergy either.


Gacheon University

Gacheon University
Seongnam-si, Gyeonggi-do, South Korea

Sunghyeon Lim,
Gacheon University

Ki-Beom Hwang,
Gacheon University

Joon Ho Sung,
Gacheon University

HyeJung Jin,
Gacheon University