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Rio MP3 Product Packaging Line / Packaging for MP3 products

Rio MP3 Product Packaging Line
Rio MP3 Product Packaging Line

Discipline: Packaging

Discipline: Packaging

These designs are unique from one another in shape, but share a common design language (like the products they contain). Each package is designed to fit its particular target market. The forms are sculptural, black and sexy, instantly setting them apart from other boxes on the retail shelf. The MP3 products inside the boxes are displayed in “windows” in the packages, so one can clearly see the product they are buying. The products are suspended between the clear front and back shells. A black inner clamshell contains the CD, recharger, manual and ear buds. This inner shell also offers a large area for graphics. All packages can stand up on a shelf, or be hung on a peg. Box widths are narrow so that packing and shelf density can be high (two boxes can now fit where one used to).

Client / Manufacturer


Santa Clara, CA, United States


Whipsaw Inc.

Whipsaw, Inc.
San Jose, CA, United States

Dan Harden, Hirotomi Teranishi, David Benavidez

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