Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

"Skeleton"-Panda / Cigarette packaging

"Skeleton"-Panda
"Skeleton"-Panda

"Skeleton"-Panda is a cigarette box warning the danger of smoking.

The front side of the cigarette box presents the panda pattern through the transparent plastic film , while the inside of the cigarette case is a skeleton pattern. When the cigarette is smoked, the skeleton image inside the cigarette box will gradually reveal, which makes people realize the harm of smoking visually.

Most people start smoking in adolescence. Panda on"Skeleton"-Panda and skull patterns produce huge contrast which can allow the mentally immature teenagers to develop resistance to smoke from childhood to achieve the goal of reducing adolescent smoking.

University

Hubei University of Technology

Hubei University of Technology
Wu Han, China

Yu Chen,
Hubei University of Technology