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FandA / condom branding

FandA

Most people think of panda’s black eyes negatively as a melancholy scar or smudged mascara. However, we want to make a panda heroine who helps the needy as we think that their black eyes look like heroine's mask. So we designed the branding of condom brand using panda's visual motif. In some conservative countries, women are still ashamed of or hiding their condom purchase. it is not a shame to buy a condom but it is about protecting and loving yourself. So we designed the condom package to look like a cloth tag so that many people can buy condoms confidently.

University

chonbuk national university

chonbuk national university
jeonju, South Korea

hyunji kim,
chonbuk national university