Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

PANDA'S CUBE / Rubik's Cube


We are initially inspired by color-blind pandas. What’s interesting is that, panda has black and white fur as well.
So, we created a new toy, the Panda’s Cube, with only grey colors, which is more challenging for players.

When playing with the cube, you will find that it is not as easy as it seems, because each grayscale is very similar. It’s like you are experiencing the achromatopsia people’s world.
So we hope that this is not just a toy, but a bridge between normal people and the achromatopsia ones. The revenue will go for improving the lives of the achromatopsia people.


Shanghai Art & Design Academy

Shanghai Art & Design Academy
WPP School
Shanghai, China

Yuxin Xie,
Shanghai Art & Design Academy