Ping Foundation / Brand LOGO & Poster

LOGO
The design of the letter P in Ping Foundation uses bamboo and bamboo leaves. The eyes of the panda is accentuated to enhance the overall visuals.
Poster
Pandas in the zoo do not need to worry about the lack of bamboo as there is always someone around to feed them. Pandas in the wild, however, lead a different life.
Out of their selfish desires, people have never stopped harvesting bamboo and depriving pandas of their food.
I decided on this approach and visualized images of pandas eating bamboo furniture. My aim is to encourage more people to care about these lovely creatures that live in the wild.