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Yuan Yuan Foundation / Brand Logo & poster

Yuan Yuan Foundation
Yuan Yuan Foundation

Logo design concept
The Chinese character, symbolizes the ecological harmony and completeness. It is hoped that the Yuan-Yuan logo will encourage everyone to care more about conservation efforts.
Poster design concept
An entire row of bamboos is chopped in half, symbolizing human destruction of the natural world. The wild animals, having lost their homes and sources of food, will ultimately face extinction.
The aim is to help people realize that everyone plays a part in the destruction of the natural world and encourages people to care more about the planet and restore Earth to her original beautiful state.


Hsiuping University of Science

Hsiuping University of Science
Taichung, Taiwan

Li-Jia Pan,
Hsiuping University of Science