Panda Home Foundation / Brand Logo & Poster

LOGO design concept:
The panda embraces itself with its arms to form a heart shape to convey the concepts of love and care promoted by the foundation.
Poster design concepts:
The panda extends its hands to children in need. A cartoon-like art style is used to instill positivism and hope among the viewers. The child’s hands, symbolizing the underprivileged, are much smaller than the panda’s hands. This stark contrast in size highlights the helplessness of the needy and the support that they require, while the foundation symbolizes the assistance and hope provided to such people.