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HUI-JU foundation / Brand Logo & Poster

HUI-JU foundation
HUI-JU foundation

LOGO design concept:
The hands hugging the panda represent love and care for the pandas and an attempt to prevent their numbers from dwindling further.

Poster design concepts:
The prosperity of urban settings is contrasted against the diminishing bamboo forests. The black and white color theme corresponds with the pandas’ natural fur coating. This design encourages people to stop destroying the pandas’ habitats for their selfish interests and personal gains.


Hsiuping University of Science

Hsiuping University of Science
Taichung, Taiwan

Hui-Ju Lai,
Hsiuping University of Science