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People & Panda Foundation / Brand Logo & Poster

People & Panda Foundation
People & Panda Foundation

LOGO design concept:
Both the words People and Panda start with the letter P. This letter is therefore used in the design of the foundation’s logo. A highlighting effect is used in conjunction with the image of a person hugging a panda.
Poster design concepts:
The message conveyed is to not destroy the home of the pandas. Research findings from Japan and other areas show that bamboo forests can absorb 12 tons of carbon dioxide and be used as an alternative to wood to help reduce deforestation. However, bamboo harvesting will destroy the home of the pandas and reduce their numbers.


Hsiuping University of Science

Hsiuping University of Science
Taichung, Taiwan

Nai-Chi Chen,
Hsiuping University of Science