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The first gender-specific brand: TRYSTAN, a brand (only) for men. As a real partner, TRYSTAN claims to equip the new man with everything he needs in the way of products in order to express his self-image of a new masculinity.
TRYSTAN: the new knight in a generation of high-tech, metrosex, pseudo star cult and loss of security.
TRYSTAN: an international name for the new chivalrous man, which now carries its monogram symbolically in its coat of arms the Y chromosome.
Five prototype products have been developed as visible signs of this unique brand:
The TRYSTAN MMT© mobile phone for men in a range of hand sizes and with radio link.
The first cool baby bottle set for men: TRYSTAN BABYTHERMOS©.
The TRYSTAN MEN CARE© range; one for all, for body, home & car.
The GPS TRYSTAN WALK STICK©: the accessory that shows the way.
TRYSTAN MEN CHOCOLATE with its twist and taste principle.
SYNÉO Design
Milano, Italy
Matthias Richter, Susanne Backer
CCEI Centre for Cultural and Economic Innovation
Düsseldorf, Germany
Thomas Hegemann