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The first gender-specific brand: TRYSTAN, a brand (only) for men. As a real partner, TRYSTAN claims to equip the new man with everything he needs in the way of products in order to express his self-image of a new masculinity.
TRYSTAN: the new knight in a generation of high-tech, metrosex, pseudo star cult and loss of security.
TRYSTAN: an international name for the new chivalrous man, which now carries its monogram symbolically in its coat of arms the Y chromosome.
Five prototype products have been developed as visible signs of this unique brand:
The TRYSTAN MMT© mobile phone for men in a range of hand sizes and with radio link.
The first cool baby bottle set for men: TRYSTAN BABYTHERMOS©.
The TRYSTAN MEN CARE© range; one for all, for body, home & car.
The GPS TRYSTAN WALK STICK©: the accessory that shows the way.
TRYSTAN MEN CHOCOLATE with its twist and taste principle.
Matthias Richter, Susanne Backer
CCEI Centre for Cultural and Economic Innovation