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Letters that float / Design by Culture

Letters that float
Letters that float
Letters that float
Letters that float
Letters that float
Letters that float
Letters that float
Letters that float

In the Amazon, boats are essential for the mobility of people. This project aims to value the graphic tradition of painting letters in the boats. The amazonian decorative letter is a tradition of identity, it identifies the boats, expresses the popular aesthetics and shares common values with the population. It is necessary to recognize the popular traditions related to daily life and culture, represented by intrinsic aspects such as popular visual communication, naval carpentry, vernacular architecture and eating habits. These traditions are sentenced to oblivion because of the spread of less sustainable ways of life.

Client / Manufacturer

Mapinguari design

Mapinguari design
Belém, Brazil

Design

Mapinguari design

Mapinguari design
Belém, Brazil

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iF SOCIAL IMPACT PRIZE

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