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WATCHDOGS / Stray dog issue

Stray dog issue is in crisis all over the world. It leads to bigger problems of animal cruelty and dog meat trade. Sadly, many people perceive stray dogs as useless and unwanted. To solve this issue, stray dogs need to have a new role.
Meet the world’s first smart vest to turn stray dogs into Watchdogs to protect the community. When people started to realise what Watchdogs can do to the community, they will start to take care of stray dogs in return. Watchdogs will turn stray dogs into community dogs. Ultimately, Watchdogs goal is to create mutual relationship where stray dogs and the community can live together by helping one another.

Client / Manufacturer

Cheil (Thailand) Ltd

Cheil (Thailand) Ltd
BANGKOK, Thailand

Design

Soi Dog Foundation

Soi Dog Foundation
PHUKET, Thailand