Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Bocksbeutel PS / Beverage packaging

Bocksbeutel PS
Bocksbeutel PS

Discipline: Packaging

Discipline: Packaging

The Bocksbeutel is particular to the Franconia region of southern Germany. The previous bottle design was also used by Portuguese wines, hence the reasoning behind the creation of a new shape. It was important to keep the traditional bottle shape in mind, while adjusting it to the requirements of the modern world. The Bocksbeutel has a history of over 3000 years, and its last redesign was 300 years ago. The shape of the bottle remains round and compact, but is now thinner, which allows for more tones of green to be expressed through the glass, thus reflecting the colors of the wine and also making it easier to transport.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Frankenwein

Frankenwein
Würzburg, Germany

Design

Peter Schmidt Group

Peter Schmidt, Belliero & Zandée
Hamburg, Germany

GO TO PROFILE