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Audi Sport - Rodeo / Promotional film

Audi Sport - Rodeo
Audi Sport - Rodeo

Discipline: Communication

Discipline: Communication

Three films have been produced as part of the Audi Sport Brandbook production. "Rodeo" is designed to translate the interplay of forces and mastery in an Audi RS model. A bucking horse, a rider. The concept of horsepower cannot be illustrated more archaically. The team of cameraman, photographer, and author attended a rodeo in Denton, Texas, shadowing the cowboys and their horses during a 4-day rodeo event. Rodeo is considered the most dangerous sport in the world. Slow-motion shots show the power of the animal and the will of the man to keep holding on. Cutaways show the 580-hp Audi RS 5.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

AUDI AG

Audi Sport GmbH
Ingolstadt, Germany

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Design

loved GmbH

loved GmbH
Hamburg, Germany

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