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Audi Magazin F/W 2017 / Magazine

Audi Magazin F/W 2017
Audi Magazin F/W 2017

Discipline: Communication

Discipline: Communication

After 20 years in distribution, the relaunch of the THE AUDI MAGAZINE developed a new foundation for contemporary storytelling. The new concept fits into the sales strategy of Audi, which makes new demands on the provided content far beyond pure product. The stories are internationally relevant, featuring developments such as smart cities, alternative drivetrains, autonomous driving – and how Audi is dealing with these advancements. The AUDI MAGAZINE is distributed in 13 countries in Europe and forms the basis for more than 70 versions worldwide. It is published bi-annually.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

loved GmbH

loved GmbH
Hamburg, Germany

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