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In.side is an invitation to think, to look inside yourself and reflect about your essence. What moves you to do what you do, the way you do? The installation invites the visitors to express their true feelings along the way while admiring the three recent releases by the wood paneling company Arauco. Presented as sculpted gems in a forest made out of elastics, alluding to the eucalyptus forests, one of the company’s important sources. The installation shows the brand’s positioning and invites the visitors to observe that we are many and we need to respect, have empathy, look to others so we can, together, create a better future.
Arauco do Brasil
Juliana Medeiros Arquitetura Emocional
Curitiba, Parana, Brazil