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In.side / Exhibition


Discipline: Interior Architecture


Discipline: Interior Architecture

In.side is an invitation to think, to look inside yourself and reflect about your essence. What moves you to do what you do, the way you do? The installation invites the visitors to express their true feelings along the way while admiring the three recent releases by the wood paneling company Arauco. Presented as sculpted gems in a forest made out of elastics, alluding to the eucalyptus forests, one of the company’s important sources. The installation shows the brand’s positioning and invites the visitors to observe that we are many and we need to respect, have empathy, look to others so we can, together, create a better future.

  • TARGET GROUPS Specific sub-group: architects, designers and industry suppliers

  • TARGET REGIONS South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Arauco do Brasil

Arauco do Brasil
Curitiba, Brazil


Juliana Medeiros Arquitetura

Juliana Medeiros Arquitetura Emocional
Curitiba, Parana, Brazil

Juliana Medeiros

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