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Logitech G Powerplay Vide / Video

Logitech G Powerplay Vide
Logitech G Powerplay Vide

Discipline: Communication

Discipline: Communication

POWERPLAY Wireless Charging System is an incredible innovation. The first of its kind. A Holy Grail of wireless gaming. POWERPLAY is able to continuously deliver power to the mouse, both while at rest and in motion. The result: a wireless gaming mouse that never runs out of power. For gamers this is a long-awaited breakthrough, so we created a promotional film that is a visual breakthrough of its own. With our talented partner, London’s Man Vs. Machine, we succeeded in visualizing – emotionally and technically – new-born freedom, speed, precision, and infinite play. In the gaming industry, this is a daring, new kind of communication.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

LOGITECH

Logitech Europe S.A.
Lausanne, Switzerland

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Design

Manvsmachine

Manvsmachine
London, United Kingdom

Design

LOGITECH

Logitech Design Americas
Newark, CA, United States

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