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De Jian Shou noodle / Food packaging

De Jian Shou  noodle
De Jian Shou  noodle

Discipline: Packaging

De Jian Shou  noodle
De Jian Shou  noodle

Discipline: Packaging

The main consumers of this type of noodles are children. The packaging design has used traditional Chinese characters such as Bao Zheng, Guan Yu and Shou Xian who are representative of virtue, martial arts, and longevity. The exaggerated long beard is one of the characteristics of the Peking Opera, and the design cleverly applies the similarity between the long beard in Peking Opera and the noodles. This design will not only stimulate children's greater interest in eating noodles, but also spread the Chinese national essence of Peking Opera.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period: 6 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Shanghai Value tech

Shanghai Value tech
shanghai, China

Client / Manufacturer

Gansu ZongHengTianXia Co., Ltd.

Gansu ZongHengTianXia Co., Ltd.
Lanzhou, China

Design

Lanzhou University

Lanzhou University
Lanzhou, China

Zhang Yangsheng, Heyaya

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