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LB-9 plain yogurt / Food packaging

LB-9 plain yogurt

Discipline: Packaging

Discipline: Packaging

LB-9 Yogurt is a premium yogurt made from Lactobacillus LB-9, extracted from the Korean traditional fermented food “KimChi”. The packaging concept for the LB-9 Yogurt reflects the beauty and identity of Korea along with the idea of “Natural fermentation”. The Logo is in red, with a circular design, which is the motif of the fermentation process and the color of Kimchi. The label is made with traditional Korean paper called “Han Ji” which is extracted during the fermentation process while the white box reflects the pure yogurt image.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

LOTTEFOODS

LOTTEFOODS
Seoul, South Korea

Design

LOTTEFOODS

LOTTEFOODS
Seoul, South Korea

Jaegu Kang, Donguk Ban, Kwangbok Kim, Mukyung Woo, Hojin Shin, Gowoon Lee