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BIGFARM hot flavor / Food packaging

BIGFARM hot flavor

Discipline: Packaging

Discipline: Packaging

BIGFARM is a snack that Koreans have historically enjoyed during military service. Outside of the military, this sausage snack is very popular with gamers, showing high sales rates in convenience stores and games rooms. As the key market for this snack are military and gamers, the packaging targets these groups with camouflage patterns and "explosive spicy flavor" motifs.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

LOTTEFOODS

LOTTEFOODS
Seoul, South Korea

Design

LOTTEFOODS

LOTTEFOODS
Seoul, South Korea

Jaegu Kang, Donguk Ban, Kwangbok Kim, Mukyung Woo, Hojin Shin, Gowoon Lee