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Samsung The Frame Gallery / Exhibition booth

Samsung The Frame Gallery
Samsung The Frame Gallery

Discipline: Interior Architecture

Discipline: Interior Architecture

The Frame Gallery was built within the Samsung exhibition booth at IFA 2017 in Berlin. 'The Frame' is the latest TV, where a screen surrounded by frames is transformed into a work of art when the TV is off. To highlight its various art collections and the idea that appreciating art is now made possible on TV, artworks from three of the world's renowned art institutions, which are Prado Museum of Spain, Saatchi Art of the UK and Lumas of Germany are digitally recreated and projected on the four sides of a 7 by 14 meter room. While a gallery space is transforming into another, masterpieces from each gallery are exhibited on the 19 TVs on the walls.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Suwon, South Korea

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Design

DaamDaam Samuso

DaamDaam Samuso
Seoul, South Korea

Lim Sungmook, Kim Taehyuck, Choi Soonkeun, Yang Seeho, Han Junhee, Lee Jiwook, Nam Shin-uk

Design

CHEIL Worldwide

Cheil Worldwide
Seoul, South Korea

Jaesan Kim Jonghee Yoo Cheolhong Kim Kyoungmin Koong Hyomyung Kim Jaehoon Choi Jongwook An Jinsil Jung Kangjin Lee Moonhee Ko

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