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instax SQUARE SQ10 / Camera

instax SQUARE SQ10
instax SQUARE SQ10

Discipline: Product

Discipline: Product

Instax SQ10 is an innovative hybrid instant camera, digital image censor and LCD. We have newly developed the instax SQUARE Film after an interval of 19 years, providing square format which is accepted by wide range of people, including SNS users. Its key feature is higher image quality, even in darkness, or in close-up shooting. The interface design is intuitional; it enables simple and diversified photo edition. The design is symmetrical; users can use it with their left or right hand and the form is round; it comfortably fits to users’ hand. The iconic design and usability are harmonized with the metal-cut lens-ring and round rubber grip.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

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Design

Fujifilm

FUJIFILM Corporation
DESIGN CENTER CLAY STUDIO
Minato-ku, Tokyo, Japan

Masayuki Sakai , Rina Fujino

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