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WASO / Skincare packaging

WASO
WASO

Discipline: Packaging

Discipline: Packaging

Millennials prefer to use skincare products while doing other things, therefore, we added the hole as a signature design, representing the idea of being able to grab the package and go, or attach it to something else. The dimensions of the hole were very carefully considered, and we went through many design iterations before finally achieving perfect one. The hole gives the packaging a unique identity – authentic, simple, but not too simple, with a definite presence of its own.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

SHISEIDO CO., Ldt.

SHISEIDO Co., Ltd.
Tokyo, Japan

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Design

SHISEIDO CO., Ldt.

SHISEIDO Co., Ltd.
Tokyo, Japan

Yoji Nobuto (Creative Director), Mao Komai (Art Director), Akira Muraoka (Designer)

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