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PUMA SF Evocat Sock LS / Sportswear

PUMA SF Evocat Sock LS
PUMA SF Evocat Sock LS

Discipline: Product

Discipline: Product

The Evocat Sock shoe was specifically designed for the Scuderia Ferrari Lifestyle range. This shoe fuses evoKNIT technology, developed for professional F1 drivers, with street style and everyday comfort. The idea was to make a minimalist lifestyle shoe with a one-piece, 3D knitted sock-like upper. The lacing system distributes the pressure over a wide foot surface for maximum comfort and breathability. The injected EVA midsole provides a lightweight and thin interface between a driver and his car, facilitating lightning-fast throttle and brake responses. Key innovation is the lack of a rubber outsole which would add weight and stiffness.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

PUMA ACCESSORIES

PUMA SE
Herzogenaurach, Germany

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Design

PUMA ACCESSORIES

PUMA SE
Herzogenaurach, Germany

Selena Ece Gurdal, Kevin Redon, Thomas Mace, Jasmine Hung

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