Aqseptence Group
Aqseptence Group
2018

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Aqseptence Group

Corporate design

In spring 2016, the Bilfinger Group sold its subsidiary, Water Technologies, to the Chinese environmental technology company Chengdu Techcent Environment. As the corporate brand “Bilfinger” had to be dropped, a completely new brand – with name, brand positioning and corporate design – needed to be developed. The new name combines the terms ‘aqua’ and ‘separation’, which refer to the company’s core competence in water and separation technology. The brand identity of Aqseptence is dominated by “progressive green” and its contrast to the achromic black and white. The corporate colors are supplemented by four different shades of grey.

Client / Manufacturer

Aqseptence Group GmbH

Aarbergen, DE
Design
The Hamptons Bay | Design Company

The Hamptons Bay | Design Company

München, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Trade / Industry, Public Sector / Government

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