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iota project / Creating job opportunities

iota is a social-business, operating within communities with high rates of unemployment, and providing mentoring, training and fair pay.
We work with Bedouin women who for various reasons cannot work outside of their homes. We teach them the skill of crochet, have weekly classes and provide them with our bespoke yarns and designs.
We design products which carry a handwriting and thus a memory. We keep in mind that these products are made in a home, not a workshop, so we take into account their size, weight, and ability to absorb mistakes.
The majority of profits from iota’s sales are invested in welfare and educational programs worldwide.

Client / Manufacturer


Tel Aviv, Israel



Tel Aviv, Israel