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BEAT360 / Brand space

BEAT360
BEAT360

Discipline: Communication

Discipline: Communication

BEAT360 is the first, branded space of Kia Motors, where visitors can encounter omnidirectional experiences of the brand identity; A DIFFERENT BEAT. This experience provides a close connection between the brand and customers, and leads them to in-depth understanding of the brand’s philosophy. The interior space of BEAT360 consists of three different themed areas – café, garden and salon. Each, based on Kia Motors’ product segmentation, reflects specific target groups’ lifestyle and car choice. The goal was to tell the three different stories through a ‘bespoke space’ reflecting the individual groups' tastes and needs.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Republic of Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Kia Motors

Kia Motors
Seoul, South Korea

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Design

INNOCEAN Worldwide

INNOCEAN Worldwide
Seoul, South Korea

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CA PLAN

CA PLAN
Seoul, South Korea

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Exhibit Korea

Exhibit Korea
Seoul, South Korea

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HLD

HLD
Seoul, South Korea

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PENTABREED X PYX INNOVATION LAB

PENTABREED X PYX INNOVATION LAB
Seoul, South Korea