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Another Way of Seeing / NPO branding

Another Way of Seeing
Another Way of Seeing

Discipline: Communication

Discipline: Communication

Another Way of Seeing is an art platform for the blind and for all. The brand concept of “touching moments” was established based on the brand principles of ‘open’, ‘inspired’ and ‘related’. This reflects the determination to be reborn as a creative platform where imagination is realized through physical and emotional contact due to experience-induced, interactive expansion and valuable empathy, which are developed as curiosity is stimulated in people. The symbol is three-dimensional yet flexible, as its form changes. Another Way of Seeing is a fun extraordinary brand that users can touch to stir up their imagination.

  • TARGET GROUPS Consumer / User, Other target groups: Blind People

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period: 3month

  • DATE OF LAUNCH 2017

Client / Manufacturer

Another Way of Seeing

Another Way of Seeing
Seoul, South Korea

Design

sampartners

sampartners
Seoul, South Korea

Changho Lee, Jihoon Kim, Nami Kang, Jeehoon Bae, Jihye Park, Soyoung Kim, Jiwan Kim