Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Doi Chaang Coffee / Food packaging

Doi Chaang Coffee
Doi Chaang Coffee

Discipline: Packaging

Discipline: Packaging

The “DOI CHAANG” coffee business endeavors to promote local coffee growers and to build unity and pride among these groups of highland dwellers. The new packaging is designed to portray the different groups of hill tribes, wearing their beautiful traditional clothes, behind an image of the happy smiling face of a coffee grower. This is a new design for packaging that reinforces innovative thinking and pride in coffee farmers. This idea encourages a strong commitment among farmers to the Doi Chaang brand, passing it down to future generations. Such commitment is one of the keys to create sustainable growth for the brand.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period: a few months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Prompt Design

Prompt Design
Bangkok, Thailand

Go to profile
Design

Prompt Design

Prompt Design Company
Bangkok, Thailand

Go to profile