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ABB Hannover Messe 2017 / Trade fair booth

ABB Hannover Messe 2017
ABB Hannover Messe 2017

Discipline: Interior Architecture

ABB Hannover Messe 2017

Discipline: Interior Architecture

“Unveiling the future”. The ABB booth served as a blueprint for all future ABB trade fairs around the world. The success of the booth highlighted the need for trade fairs to be designed to create unique experiences and to position ABB as a digital champion. This is achieved by showcasing the ABB portfolio in an inspiring way. The booth’s new branding not only serves an aesthetic purpose, but follows a strong storytelling approach, always focusing on value creation and innovation. This brand pilot proved how minimizing the number of exhibits opened the floor for communicating the company’s vision to actively write the age of digitalization.

  • TARGET GROUPS Trade / Industry, Public Sector / Government

  • TARGET REGIONS Asia, Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

ABB Asea Brown Boveri Ltd.

ABB Asea Brown Boveri Ltd.
Zürich, Switzerland

Design

Office for spatial identity GmbH

Office for spatial identity GmbH
Zürich, Switzerland

Design

MetaDesign

MetaDesign AG
Zürich, Switzerland

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