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Audi Summit Barcelona2017 / Event

Audi Summit Barcelona2017
Audi Summit Barcelona2017

Discipline: Interior Architecture

Audi Summit Barcelona2017

Discipline: Interior Architecture

The Audi Summit is the brand’s new platform addressing worldwide opinion leaders. It represents the most radical transformation ever: from a traditional car manufacturer to a digital car company. The briefing required not only the design of the event, but the development of a new convention format, pushing Audi to the forefront of the digital age. The Idea: A combination of infotainment show, future panel and theme park – the ‘Audi Summit’. A new format for the entire auto industry.

  • TARGET GROUPS Other target groups: media, multipliers, influencers, analysts, developers, universities, VIP customers

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America, Specific country/region: world-wide

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

Oettle Ferber Associates

Oettle Ferber Associates
Architecture Concept & Design
Grasbrunn b. München, Germany

Design

DESIGNLIGA

DESIGNLIGA
Communication Design
München, Germany

Design

CREATORS / madhat

CREATORS / madhat
Show Production
Darmstadt, Germany

Design

FOUR TO ONE LIGHTING DESIGN

FOUR TO ONE
Lighting Design
Bornheim, Germany

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