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Wolfscraft / Beverage packaging

Wolfscraft

Discipline: Packaging

Discipline: Packaging

Wolfcraft combines German brewing tradition with the current craft beer trend. The wolf reference within the brand's name deliberately serves as a parallel between beast and beer, as for centuries the wolf had been a native of German forests before being expelled, yet it is now gradually returning to its ancestral territories. So it is also for the characteristic taste of German beer. The stamped image of the wolf combined with engraved illustrations communicate the craftsmanship of the beer's production whilst at the same time differentiating each variety.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Wolfscraft GmbH

Wolfscraft GmbH
Freising, Germany

Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Ulrich Aldinger

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