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Yanghe Zodiac Story / Beverage design

Yanghe Zodiac Story
Yanghe Zodiac Story

Discipline: Packaging

Discipline: Packaging

This packaging presents a fun challenge to the user: the bottle is locked within a unique metal frame. The sharp edges and corners of the external structure form a forbidding contrast with the round inviting lines of the bottle. You want to break in: but how? To open the box, the user must twist the disc at the top, then unbuckle the frame. Once inside, it's time to enjoy. As if this playful escapology trick were not enough, the design of the bottle also features three Chinese zodiac mascots: dog, rooster and monkey.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Sujiu Group Trading Co., Ltd.

Sujiu Group Trading Co., Ltd.
Nanjing, China

Design

Shenzhen Qiushi Packing Products

Shenzhen Qiushi Packing Products
Limited Company
Shenzhen, China