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Volkswagen T-ROC / Automotive design

Volkswagen T-ROC
Volkswagen T-ROC

Discipline: Product

Discipline: Product

VW is adding dynamism to compact SUVs with the new T-Roc. It is a crossover that combines seemingly contradictory aspects: performance and comfort, emotionality and rationality, urban lifestyle and multifaceted all-round properties. These parameters of different automotive worlds merge into a new idea of compact mobility – a sport utility vehicle the likes of which only the inventor of the GTI could develop. This progressive design combines crisp dimensions with 11 exterior colors, 3 roof colors and a total of 24 color combinations. Inside, avant-garde design and a high level of functionality form an alliance

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Volkswagen

Volkswagen AG
Wolfsburg, Germany

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Design

Volkswagen

Volkswagen Design Team
Wolfsburg, Germany

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