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Hyundai Motorstudio Goyang / UX/UI planning and design

Hyundai Motorstudio Goyang
Hyundai Motorstudio Goyang

Discipline: Communication

Hyundai Motorstudio Goyang
Hyundai Motorstudio Goyang
Hyundai Motorstudio Goyang

Discipline: Communication

Inviting visitors to a new world where they can see, hear, and experience automobiles in person, Hyundai Motor Studio Goyang in Goyang, Gyeonggi Province, China is the world's largest automobile theme park. As an experiential media comprised of Hyundai Motors automobile techniques and production process, R&D, and vision, it gives visitors an easy-to-understand UX/UI exhibition. It was planned and designed using various experiential media with simple UI components so that anybody could control assembly robots located in the plant zone and easily understand the concept behind automobile’s accelerator with the help of ‘Look in Transmission’.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: South Korea

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

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