Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Royal British Day / Promotion Identity

Royal British Day
Royal British Day

Discipline: Communication

Discipline: Communication

“Royal British Day” was an event held at Korea Polo Country Club in Jeju, Korea, in September 2016. A logo and a variety of promotional materials and objects were designed to accompany the event. The idea was to develop a striking yet understated graphic principle that represents British traditional design while conveying a modern British feeling. The main logo features a large number of British icons and symbols integrated into two large letters ‘R’ and ‘B’, for Royal and British.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Pernod Ricard Korea

Pernod Ricard Korea
Seoul, South Korea

Design

Effect X

Effect X
Seoul, South Korea

Donghyun Kim, Sehyun Han, Sunmin An, Jihey Kim

Go to profile