Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Most Chinese liquor brands have an old-fashioned design appearance. To appeal to a changing and more sophisticated consumer base, ZhenYi developed a bottle and box design that conveys values of luxury and quality alongside traditional Chinese motifs. The classic gold and silver on matte black design communicates that this is an old brand, but one that has kept up with the times. The finely decorated box, topped with a golden crown, is the pièce de résistance of this design combination.
JIANG ZHU CRAFT
Advertising Co., Ltd.
Chengdu dorightbrand daorui