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LG SIGNATURE TV W Package / Packaging

LG SIGNATURE TV W Package
LG SIGNATURE TV W Package

Discipline: Packaging

Discipline: Packaging

This is a premium TV packaging which communicates the innovative concept and values of LG SIGNATURE OLED TV W. Departing from the usual method of emphasizing strong points, this packaging design is based on a totally new concept of artistically expressing the value of the product. By using only high-contrast minimalist graphic art, the product concept is conveyed with impact and simplicity, maximizing the product value. Customer satisfaction is maximized by providing a user installation guide and the transformable accessory box to give users a premium unpacking experience.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

LG

LG Electronics
Seoul, South Korea

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Design

LG

LG Electronics
Seoul, South Korea

Youngmi Yoon, Younok Joo, Ahran Nam, Ewisung Choe

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