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Selle Royal E_Bike Saddle / Bicycle saddle

Selle Royal E_Bike Saddle
Selle Royal E_Bike Saddle

Discipline: Product

Selle Royal E_Bike Saddle
Selle Royal E_Bike Saddle
Selle Royal E_Bike Saddle
Selle Royal E_Bike Saddle

Discipline: Product

Together with Selle Royal, the leading Italian manufacturer of bicycle saddles and accessories, Designworks undertook the first ever comprehensive study of e-bike users to determine performance characteristics that could benefit from an e-bike-specific saddle design. Selle Royal tasked Designworks with designing an e-bike saddle that would be “born electric”. The result is eZone: the first saddle specifically developed to improve e-bike safety, comfort and riding performance.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Selle Royal

Selle Royal
Pozzoleone, Italy

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Design

Designworks, a BMW Group Company

BMW Group Designworks
München, Germany

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