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BMW i3s / Automotive design

BMW i3s
BMW i3s

Discipline: Product

Discipline: Product

The BMW i3 stands for a new form of mobility – electric, sustainable and connected. The new BMW i3s has been designed to additionally address customers who require a higher level of sportiness and dynamics, by positioning the vehicle in a more emotional and sporty way. The differentiated exterior design includes front and rear aprons with powerfully shaped contours. Colored mainly in black in the front and designed significantly wider in the back, these elements enhance the width effect of the car. With a physical wider track the new BMW i3s therefore shows clear improvements when it comes to its road presence and solid stance.

  • TARGET GROUPS Other target groups: -, Specific sub-group: -

  • TARGET REGIONS Specific country/region: -

  • DEVELOPMENT TIME other period: -

  • DATE OF LAUNCH 2017

Client / Manufacturer

BMW Group

BMW Group Design
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

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