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Segway / Brand design

Segway
Segway

Discipline: Communication

Discipline: Communication

Following a lengthy research and development process, Segway recently formally added personal robotics to its business lines, thereby expanding its business to include two major categories: Segway PT (Personal Transportation) and Segway Robotics. To maintain the leading edge of the brand, they optimized the brand identification visual and enhanced the brand name recognition and affinity. With Segway continuing to innovate, this merely marks the initial step of a long journey filled with great opportunities and challenges.

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Nenbo (tianjin) technology Co., Ltd.

Nenbo (tianjin) technology Co., Ltd.
Beijing, China

Design

LKK Industrial Design

LKK Brand Design Beijing Co., Ltd.
Beijing, China

Zhiyang Li, Chao Li, Bing Chen, Yichao Li

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