Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Segway / Brand design


Discipline: Communication

Discipline: Communication

Following a lengthy research and development process, Segway recently formally added personal robotics to its business lines, thereby expanding its business to include two major categories: Segway PT (Personal Transportation) and Segway Robotics. To maintain the leading edge of the brand, they optimized the brand identification visual and enhanced the brand name recognition and affinity. With Segway continuing to innovate, this merely marks the initial step of a long journey filled with great opportunities and challenges.

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Nenbo (tianjin) technology Co., Ltd.

Nenbo (tianjin) technology Co., Ltd.
Beijing, China


LKK Industrial Design

LKK Brand Design Beijing Co., Ltd.
Beijing, China

Zhiyang Li, Chao Li, Bing Chen, Yichao Li

Go to profile