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XYZ Flagship Store / Architecture

XYZ Flagship Store
XYZ Flagship Store

Discipline: Interior Architecture

Discipline: Interior Architecture

This building was designed to tell the story of XYZ Formula cosmetics. The concept is based on moisture products – and the idea of permeation. The façade stimulates compelling interest by using punching plates, which let light permeate at certain angles while blocking it at others. A major feature of the interior design is the linear gradation of purple, orange and related colors that transparently adorn every corner of the space, creating a brilliant linkage to the goal of the brand, and creating an ambience that is futuristic yet warmly familiar.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

A transparent and ingenious design, this store takes its inspiration from the product it displays, cosmetic skin cream. WGNB raises the simple yet essential quality of permeability to its logical conclusion, from the building skin (facade) to the interior architecture.
Gold-Statement
Client / Manufacturer

XYZ Flagship store

XYZ Flagship store
Seoul, South Korea

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Design

WGNB

WGNB
Seoul, South Korea

Jonghwan Baek, Sungchil Park

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