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Optical illusion typeface / Typeface

Optical illusion typeface
Optical illusion typeface

Discipline: Communication

Discipline: Communication

Optical illusion typeface was developed as a corporate font for design company Effactive. A cube, which is a basis of the company logo, is divided into six regular triangles to form a grid. The grid creates depth by a precise connectivity of space, and completes the illusion font which could be seen from two angles – upper left and lower right – as saturation is adapted. Based on scientific sculptural beauty, Effactive's illusion font effectively represents Effactive's brand philosophy through visual science.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Effect X

Effect X
Seoul, South Korea

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Design

Effect X

Effect X
Seoul, South Korea

Donghyun Kim, Sehyun Han

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Design

Gripping

Gripping
Seoul, South Korea

Sunmin An

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