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LG JonOne Art Package / Packaging

LG JonOne Art Package
LG JonOne Art Package

Discipline: Packaging

Discipline: Packaging

This packaging for an electronic appliance series (speaker, monitor, laptop, and portable photo printer) features graffiti art by JonOne. Unlike most other packaging for electronic appliances, which dryly emphasizes the products’ functions, this packaging focuses on creating an emotional connection to the product. While each individual packaging has a completeness in itself, multiple packages of a same type arranged in a row or packages of different types grouped together can produce a wall display that looks like a single graffiti art piece. This is a strong marketing tool for stores.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

LG

LG Electronics
Seoul, South Korea

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Design

LG

LG Electronics
Seoul, South Korea

Ewisung Choe

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